Frequently Asked Questions
How are your products different and better?
Our products contain ingredients we discover, research, and produce ourselves using plants and algae we uncover in the far reaches of Hawai‘i. We craft these ingredients in combination with the best ingredients from around the world for our most advanced products for you. Our ingredients are curated and formulated by PhD-level professionals. Our lab processes are patent pending, so these products are available nowhere else on earth.
Importantly, our products embody a fundamental shift in the mindset behind skincare eco-impacts that we predict will determine the long-term future of natural beauty. For these reasons we say our products represent the Future of Beauty.
Our formulations are considered transformational in these two ways:
1) Our formulations elevate science-based essentials using only nature-based ingredients, many of which we grow ourselves in Hawai‘i. We use active ingredients at known efficacy concentrations from laboratory bioactivity testing and scientific studies. To the best of our knowledge we minimize use of emulsifiers and stabilizers to avoid possible interactions that may compromise the efficacy of active ingredients. One immediate benefit noticed by customers is a smoother skin texture and also no residual after-feel or tackiness.
2) Our formulations feature star ingredients specifically produced using processes with minimal impact on water and land footprints in mind. There simply isn’t enough water and land to support modern food production methods to feed the increasing world population. Therefore, farming for skin care ingredients will need a radical change to not compete with food.
How do your products conform to Clean Beauty?
Clean Beauty means non-toxic ingredients and transparent labeling. We use ingredients that are assessed for safety by EWG’s Skin Deep (see below) and manufactured for highest purity. Our formulations have no sulfates, parabens, glycols, silicones, PEGs, alcohol, ethoxylate or formaldehyde. We explain the science behind our labeled ingredients on the Science page.
What is the EWG rating, seen on the list under Science Behind Our Ingredients?
The Environmental Working Group (EWG) organization empowers people to live healthier lives in a healthier environment. EWG’s Skin Deep database was launched in 2004 to help people find safer products. Skin Deep combines product ingredient lists with information from more than 60 standard toxicity and regulatory databases. It rates ingredients using a hazard score, shown in our Ingredients information, with a 1-10 scale from low to high hazard, reflecting known and suspected hazards. For rated ingredients we only use those with the lowest hazard scores, namely 1-2. Here is the link to the database: https://www.ewg.org/skindeep/
How do your products conform to Green Beauty?
Green Beauty means that the ingredients are plant-derived, vegan, cruelty-free, eco-friendly, and sustainably sourced and produced. All our ingredients are natural or nature-derived (see our Definitions section on the Ethos page). Only the fragrances selected by our panel of testers for addition to the Priming Crème and Manoa Mist Elixir are synthetic; they are non-irritating by HRIPT testing. Ingredients we can’t produce ourselves come from reputable eco-friendly sources. Our own lab-based production of plant and algal cell cultures minimizes water and land footprints compared to the farming of incumbent crops and algae, for sustainable skincare products. We produce everything in Hawai’i, a state committed to 100% renewable energy by 2045. We have complete control over product freshness and quality and can respond quickly to feedback.
Are your products gluten-free?
Do you do animal testing?
No. Our products are cruelty-free.
Are your products vegan?
Yes, except for the Manoa Mist Elixir that contains silk peptides.
Do your products use artificial colorants?
No. The bold colors you see are authentic. This includes the rainbow of botanical ingredients in the flask images on this website.
Are any of your products sunscreens with an SPF?
No, not yet.
Do your products have preservatives?
The Mana Moon Restorative Serum Balm is oil-based with no preservatives; added antioxidants protect the oils from oxidative degradation. The water-based Priming Crème and Manoa Mist Elixir contain radish root ferment, a natural preservative with some moisturizing properties.
Is your balm suitable for oily skin?
Yes. The facial oils in the Mana Moon Restorative Serum Balm are light and easily absorbed. They are reported to improve excessively oily skin with continued use over time. After applying onto cleansed skin, the balm ingredients can help regulate pore-clogging (comedogenic) sebum. The oils have been thoroughly researched, including by the Personal Care Council. They moisturize skin along with other benefits to support skin self-renewal detailed in our scientific basis for each product. That is why we reference skin with “radiance” and “glow” after using Mana Moon. We see it ourselves when we use the product.
What if my skin has a reaction to a product?
Our products are for cosmetic and topical (external) use only; not a pharmaceutical formulation. They have been tested for irritation and allergy potential by the Human Repeat Insult Patch Test (HRIPT) using an FDA Registered ISO 9001 certified laboratory in the USA. If irritation occurs, discontinue use. Special care: Please keep out of reach of children. Avoid contact with eyes. Patch test on the inside of the wrist to ensure skin compatibility.
Is your packaging recyclable?
Yes, the packaging including the shipping box and inserts are recyclable.